Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Wednesday, April 30, 2014

Shorthorns on the Move

By: Megan Brehm

Hello Shorthorn World! My name is Megan Brehm, the Director of Communications and Marketing at the American Shorthorn Association. Since taking my position in February, I have been busy working to update promotional materials, social media, coordinating press releases, and more. The American Shorthorn Association and the beef industry are abuzz with energy and activity.

It is one of my goals to increase the presence of the American Shorthorn Association through social media and other agricultural publications. The more people see information about Shorthorns the better! I will continue to make regular blog posts to Shorthorn: Right Now. The blog will be an informal way to share happenings at the association, events within the beef industry, and the occasional post just for fun! 

For my first post, I would like to take the opportunity to take time to share some information about myself. I grew up in Southeast Nebraska near Talmage on my family’s farm. Growing up on the farm I was extremely active with our cattle herd of mostly Shorthorn composite cows. Since my early days preparing my 4-H steers and heifers, I have continually built more and more of a passion for Shorthorns. I am thankful for those early experiences and how they have shaped me to this day.

Several Shorthorns grab a bite of new green grass on an early April day in Nebraska.

I live near Syracuse, Nebraska with my husband Randy and four year old daughter Lauren. Our farm consists of raising corn and soybean crops, hay, and cattle. Our cattle herd consists of Randy’s Polled Herefords and my Shorthorns. We've compromised on red and white cattle-they are just marked a bit differently. Lauren is our number one helper. She is anxiously awaiting her chance to enter the show ring. Mom of course hopes that it is with a Shorthorn at side.

My family: Megan, Randy, and Lauren

I believe that it is an awesome time to be in the cattle industry. Shorthorns continue to experience increased demand as more cattlemen are realizing their value. Shorthorn cattle have many attributes that can add value to any producer’s program. As the ShorthornPlus program continues to gain momentum, it is my hope that commercial demand for Shorthorn cattle will increase exponentially in years to come. The American Shorthorn Association is driven to make this a reality. I couldn't be happier to be a part of it! 

Thursday, November 7, 2013

Until Next Time...


By Audrey Hambright

Looking back I can hardly believe it has been three and a half years since I made the trip north to Omaha to start my summer internship with the American Shorthorn Association. Little did I know I when I started out in Omaha that summer with my trusty sidekick who was a summer intern for Ak-Sar-Ben at the same time, that it would have led me down the path that it did.

From my time with the ASA to the Shorthorn Country magazine and back to ASA again, I have had some great experiences, met many people along the way and have a suitcase full of memories to take with me everywhere I go. More than anything, it has truly been an unbelievable learning experience from start to finish.



Those of you who know me well, know that I’m partial to my home state of Kansas. I have a great opportunity to keep working in the beef industry, close to home no less! My new position is with the Beef Cattle Institute at Kansas State University as the Communications Coordinator.

Everyone I have worked with at Shorthorn along the way has been nothing but supportive and great to work with. Some of them have become my closest friends. I wish them all the best in their future endeavors – and that Shirley continues to keep everyone at the Shorthorn office in line!

Myself, Jake Alden and Gwen Crawford at the  2012 CYT Sale.

I am very thankful for all of the Shorthorn events I had the opportunity to attend and the people I met along the way. There are many of breeders and/or members who I only had correspondence with by phone or email, but I feel like I would know just as well if I had the chance to meet them in person.


As I have told a few, this is only “good-bye” for now. I’m sure I’ll see many of you on down the road. I look forward to seeing where the Shorthorn breed goes in the future as well as the activities of the ASA staff and membership.

Until next time…

Thursday, September 19, 2013

From the Road: State Association Spotlight: Ohio

Field Representative Jake Alden is on the move again, this time to Ohio for the Farm Science Review where the Ohio Shorthorn Breeder's Association has put on an exceptional display to promote Shorthorns. 

Check out some of these snapshots from their promotional booth! 
 




 
 
Have you ever been to the Farm Science Review and what did you think? Did you see their booth?